sweeten the deal (to)

 Increase the offer.
 ► “You had better be prepared to be better next year, and the next year after that; to continually sweeten the deal. Today’s consumers expect it.” (Wall Street Journal, Feb. 12, 1996, p. A14)

American business jargon. 2014.

Look at other dictionaries:

  • sugar/sweeten the pill — to make an unpleasant thing less difficult to accept or deal with Faster service may sugar the pill of higher fees. • • • Main Entry: ↑pill …   Useful english dictionary

  • sweeten — sweet‧en [ˈswiːtn] verb [transitive] to make an offer, suggestion etc seem more attractive in order to encourage someone to accept it: • The airline sweetened its offer to $235 million. • The British auto maker has sweetened its customer… …   Financial and business terms

  • sweeten — [[t]swi͟ːt(ə)n[/t]] sweetens, sweetening, sweetened 1) VERB If you sweeten food or drink, you add sugar, honey, or another sweet substance to it. [V n] He liberally sweetened his coffee... [V n with n] The Australians fry their bananas and… …   English dictionary

  • sweeten — verb (sweetened; sweetening) Date: circa 1552 transitive verb 1. to make sweet 2. to soften the mood or attitude of 3. to make less painful or trying 4. to free from a harmful or undesirable quality or substance; especially to remove sulfur… …   New Collegiate Dictionary

  • sweeten — tv. to make a bargain or agreement better or more attractive. □ Okay, I’ll sweeten the deal. I’ll throw in a lighted mirror on the visor. □ Sweeten the deal with air, and I’ll buy the car …   Dictionary of American slang and colloquial expressions

  • sweeten — sweet|en [ˈswi:tn] v 1.) [I and T] to make something sweeter, or become sweeter ▪ Sweeten the mixture with a little honey. 2.) [T] also sweeten sb<=>up informal to try to persuade someone to do what you want, by giving them presents or… …   Dictionary of contemporary English

  • The Gore Gore Girls — Infobox Film name = The Gore Gore Girls image size = caption = director = Herschell Gordon Lewis producer = writer = Alan J. Dachman narrator = starring = Frank Kress, Amy Farrell music = cinematography = editing = distributor = released = 1972… …   Wikipedia

  • deal — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ fair, good, sweet (AmE) ▪ bad, raw, rotten, rough ▪ Immigrants often get a bad deal when it comes …   Collocations dictionary

  • sweeten — verb Sweeten is used with these nouns as the object: ↑deal, ↑tea …   Collocations dictionary

  • sweeten — sweet|en [ switn ] verb transitive 1. ) to make something taste sweeter by adding sugar or a sweet flavor to it 2. ) to make something such as an offer or a deal seem more attractive in order to persuade someone to accept it: Hanover sweetened… …   Usage of the words and phrases in modern English

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